No two engagements are alike. We tailor our services to fit the needs of each customer.
Sometimes our customers know exactly what they need. Other times, they look to us for recommendations and direction. We can manage complete projects or participate as a contributing team member for either short or long-term engagements. Here is a sampling of customer projects.
Acting Vice President, Marketing
Provided marketing support to a software solution provider including developing the messaging, identifying USPs, and developing all marketing content.
Developed marketing content on behalf of product marketing including white papers, case studies, data sheets, solution brief, info graphics, web content focusing on PCI compliance and security in the retail segment.
Social Media and Content Marketing Strategy
Developed social media and content marketing strategy on behalf of a marketing services firm with the goal of increasing website visitors and inbound leads.
Project-managed a product launch for a security company, working with the product marketing and product management teams. Developed all collateral, web content and sales tools.
Global Head of PR
Managed multiple PR global agencies on behalf of an SaaS network management provider, including managing a product launch and global media tours, PR plan development and content marketing.
New Website Development & Launch
Developed new messaging and content and launched new website for an adaptive case management company.
Customer Satisfaction / Market Research Survey Program
Engaged to conduct interviews with key customer contacts to identify customer satisfaction scores based on Net Promoter and.collect data on customers' pre- and post-sales experience.
Targeting & Demand Generation Plan Development
Worked with the executive team to identify target market/titles and developed a theme-based, integrated outbound, inbound, and social media demand generation plan to deliver sales qualified leads.
Value Proposition and Unique Selling Propositions
Developed the value proposition and identified top differentiators with recommendations on how to utilize/visualize for sales collateral and marketing content.
Demand Generation Plan Development
Worked with the current head of marketing and executive team to develop an annual demand generation plan to quickly deliver sales-qualified leads and improve brand recognition.