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It takes a split second to make a first impression and public relations is your best vehicle to do that!
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In spite of budget restrictions, small to medium-sized businesses need to augment their marketing activities with PR. Most times, PR is your first contact with a prospect. It create that first impression — brand awareness — and can significantly impact demand generation results. In fact, if you run your demand generation in parallel and aligned with PR activity, your cost per lead can be as much as 80 percent lower than the cost per lead for a product with no PR.
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Making that first impression is important and you can look at every-day activities to understand why. Let's look at how public relations works in a personal setting.
Janice moved into a new neighborhood and decided to hold an annual holiday party on December 24th eve. She spent the summer and fall on her walks around the neighborhood, meeting new people, introducing herself, and telling neighbors about the party. By the time she sent out the invitations, she already knew who was coming. The first year, over 25 families attended and each year the number of attendees grew.
Compare this approach "broadcasting" about the party to merely putting invitations in mailboxes. It was the power of public relations that impacted results.
If you are considering augmenting your marketing machine and aligning your demand generation with PR, consider McGee Marketing Consultants' services. We have an approach that optimizes your content, feeds all of your marketing disciplines, and saves you money.
Contact McGee Marketing Consultants to discover how your organization can improve demand generation with PR alignment.
Janice moved into a new neighborhood and decided to hold an annual holiday party on December 24th eve. She spent the summer and fall on her walks around the neighborhood, meeting new people, introducing herself, and telling neighbors about the party. By the time she sent out the invitations, she already knew who was coming. The first year, over 25 families attended and each year the number of attendees grew.
Compare this approach "broadcasting" about the party to merely putting invitations in mailboxes. It was the power of public relations that impacted results.
If you are considering augmenting your marketing machine and aligning your demand generation with PR, consider McGee Marketing Consultants' services. We have an approach that optimizes your content, feeds all of your marketing disciplines, and saves you money.
Contact McGee Marketing Consultants to discover how your organization can improve demand generation with PR alignment.