Today, marketing is not about selling your product or service but selling the guarantee of value.

Have you ever quizzed individual sales and marketing people in your organization about your product/service's value proposition, differentiators, and key messages and compare the responses? Most organizations that have done this have been unpleasantly surprised by the inconsistencies across the organization, across geographies, even across the room.
 

If your employees are confused about your messaging, imagine how confused your customers and prospects are!

​In the absence of agreed-upon messaging, people will make up their own and before you know it, the content on your websites and collateral are all different — all watered down! Remember, marketing is a battleground. If your solders are running in different directions, you won't win.

McGee Marketing Consultants has developed its own methodology to get your team collaborating so we can help you publish message maps and sales playbooks. We ensure your sales team, marketing team — everyone in your organization — is "walking to the beat of the same drummer" whether they are creating marketing content or in conversations with customers, prospects, the media, and the analysts. Best yet, you will save money downstream when developing content for your websites and sales collateral because it is easy to "lift off" the same, consistent messages from the playbook versus creating new messages for every piece of new collateral. 

Contact McGee Marketing Consultants to discover how your organization can develop messaging that gets everyone on the same page.