Once upon a time, I had a client that invested a major portion of its budget on Pay-Per-Click but about a year ago, the organization decided to invest in Search Engine Optimization (SEO). To that end, I was engaged to develop a series of landing pages to help increase the number of individuals visiting the organization's website. Last week, I caught up with the SEO analyst, who showed me some very interesting statistics on how the landing pages were working.
As all marketers know, it takes time for SEO to kick in — usually about six to nine months. Sure enough, the results this analyst showed me clearly demonstrated that. She chose a specific landing page that I developed that was getting the best results.
The landing page was first published mid-January 2017 and as predicted, it took about six months to show results. Starting in July 2017, you can see the number of daily visitors growing. By September 2017, the page is getting 1,300 views EVERY DAY!
Imagine the page views this organization is getting across all landing pages! Needless to say, the company is very happy with the SEO program and continues to make an investment. The program has brought many new visitors to their website.
Isn't it wonderful when you see content marketing make an impact!
Therese (Terry) McGee is President and Executive Consultant at McGee Marketing Consultants. She and her team work with technology companies that sell highly complex products and services to help them discover their critical value, identify their target audience, develop the right message and content for the right channel — all to improve lead generation and sales.