Spring is here on Cape Cod. I can tell because my daffodils are starting to come up and the Cape Cod air smells sweet. Life on the Cape is turning full circle. This spring, I am making a new resolution. I will start blogging again!
For me, blogging on a regular basis hasn't been my strength. While I love blogging, my clients come first and my lack of posts is certainly an indication that McGee Marketing Consultants is doing well. Most of my business comes from referrals so I had to prioritize my time and put my website and blogging on the back burner. But, I am a marketer and I must practice what I preach. As they say in other industries......"Physician....heal thyself!" I am the cobbler's child with no shoes.
When I first launched McGee Marketing Consultants five years ago, I had a broader message than I have now. Specifically, I did anything that was B2B software marketing, whether it was demand generation, public relations, content development, analyst relations, social media - you name it! And while my team and I have expertise in all of these marketing disciplines, I soon discovered that we had to specialize. B2B software marketing was just too broad a category.
When I reflected on what I enjoyed the most - helping organizations with positioning, messaging, content development, and PR - it so happened that the discipline of content development, in particular, was becoming a core element to drive the success of any B2B marketing organization. As any CMO will tell you, success is about generating quality leads for sales via inbound and outbound lead generation.
You can only generate leads if you can talk about the value your product or service brings to prospects and customers and - just as important - you must also offer up something of value (some form of content) just to demonstrate that your product or service is of value. Hence - content marketing was born!
And so it goes even with businesses such as mine. My customers will tell you that McGee Marketing Consultants excels at content marketing but how would you know that if I didn't find a way to reach out to you. That is why blogging is important!
Therese (Terry) McGee is President and Executive Consultant at McGee Marketing Consultants. She and her team work with technology companies that sell highly complex products and services to help them discover their critical value, identify their target audience, develop the right message and content for the right channel — all to improve lead generation and sales.