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This may be your product but what is your value?
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McGee Marketing Consultants works with technology companies that sell highly complex products and services to help them discover their critical value, identify their target audience, develop the right message and content for the right channel — all to improve lead generation and sales.
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"Spray and pray" is no longer an option in today's global economy. Today, you must position your product or service with a Go-To-Market plan that targets the right buyers.
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Life was easy when you needed only one message but those days are long gone. Modern marketers develop message maps and playbooks to help sales and marketing target the right buyer with the same, consistent message using the right channel.
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You might have the best product or service but if no one knows about it, you won't sell it. Today, you need content marketing to support both inbound and outbound demand generation and social media.
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Many small to medium-sized businesses do not focus on Public Relations, thinking that it brings no value. Not so! PR improves your brand and also gives you the air cover to support your demand generation activities.
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